Makeup Blog

Home > Resources > Makeup Blog

Makeup Blog

Makeup Blog Mar. 25, 2025

This article mainly describes the article about Make up forever, and the following content explains the article in depth.

Makeup Blog

By signing up you accept the jane iredale Terms of Use, 

Beauty Rewards Terms & Conditions and Privacy Notice.

We Tried It: A Make Up For Ever HD Foundation That Promises a Natural Finish

Makeup

We Tried It: A Make Up For Ever HD Foundation That Promises a Natural Finish

The HD Foundation that will trick people into thinking you have naturally flawless skin

When it was announced that the OG Make Up For Ever HD Foundation was getting a makeover, I was distraught. I've used the original formula for nearly eight years, since I was a pale teenager struggling with acne. But, because I'm nothing if not product obsessed, I was willing to give the new formula, Make Up For Ever Ultra HD Foundation, $39, a chance to impress me.

First Impressions

For the first part of my Make Up For Ever HD Foundation review, I pumped a bit out on my wrist for swatching purposes and to gauge the consistency. The formula is relatively thin for a full-coverage foundation, but it is superpigmented. I put a big drop on my wrist, then turned my arm over to see if it would leak or drip -- it's thick enough that it stayed put when upside down, but thin enough to not feel cakey. It comes in 40 different shades in yellow, red or neutral undertones.



I love that this Make Up For Ever HD foundation doesn't contain SPF. I actively dislike when foundations include SPF. One, you'd have to apply so much of the foundation to actually get sun protection that it's pointless; two, many of them are SPF 15 or less, which is not a high enough SPF to begin with. Plus foundations with SPF tend to break me out more than their non-SPF-containing counterparts. Oh, and if your foundation contains SPF it'll give you a white cast in photos. (Since I'm already pale as a ghost, I definitely don't need this.) I prefer to apply SPF 50 as part of my morning skin care routine. (OK, rant over.)

The Application

To apply, I either use a damp Beautyblender, or warm the foundation up with my fingers and pat it into my skin. I know many people are intimidated by foundation because they've had a bad experience with foundation looking cakey or unnatural in the past. Foundation can be magical, but you have to apply it correctly. Make Up For Ever Ultra HD Foundation is no exception. It's a remarkable product, but you need to make sure your skin is properly prepped before applying, otherwise your results will be less-than-stellar. Make sure you use a good moisturizer and let it sink into your skin for around five minutes before putting on this foundation (bonus points if you use a primer).

Using the Beautyblender gives light coverage that can be built up; using my fingers tends to result in medium coverage. Either way, it blends oh-so-easily, blurring pores and giving my skin a soft-focus, slightly matte finish.

This HD foundation doesn't feel tacky, or like it's sitting on top of your skin (that feeling is the worst). It also stays put. Normally, long-lasting makeup comes with a price -- namely, that the product in question will dry out your skin and feel increasingly uncomfortable as the day goes on. I hardly notice that this foundation is there. The formula contains hyaluronic acid, which makes it hydrating enough to feel comfy all day without turning greasy.

The Coverage

Now, for the most important part of this Make Up For Ever HD Foundation Review: Does it cover what I need it to? In short, yes. I find that I can forego concealer when I wear this foundation because it neutralizes redness and is pigmented enough to cover minor blemishes. (See below for a lovely before and after shot of a pimple I camouflaged.) I simply tap an extra layer or two on any annoying spots and set it with a light dusting of loose translucent powder.



I recently wore this foundation on a ski trip to Whistler, and it lasted for a full day of shopping, frolicking in the snow, happy hour, dinner and hot tub. Throughout the day, people kept complimenting me on my skin -- not my makeup. This directly correlated to an increase in selfies on my SnapChat account. (Also, a lot of sassy girl emojis.)

  • Makeup

    14 Best Eyeliners Under $10
  • Beauty Tips

    21 Best Sephora Buys
  • Makeup

    11 Best Drugstore Foundations Under $15
  • Makeup

    10 Secrets I Learned at Makeup Artist School
  • Makeup

    You're Filling In Your Eyebrows All Wrong

EDITORS' BEST OF

12 Best Acne Products for Your Clearest Skin Yet

Read More

11 Best Tinted Moisturizers for Easy, On-the-Go Coverage

Read More
The above content is about the Make up forever article, if you have any questions, please contact us, thank you for reading
Chat with Us

外贸独立站如何通过AI技术提升竞争力? 在全球化竞争日益激烈的今天,外贸企业仅靠传统的建站模式已难以脱颖而出。随着AI技术的快速发展,智能化的独立站正成为企业出海的核心竞争力。如何借助AI优化网站、提升转化率,并降低运营成本?以下是关键策略。 1. AI驱动的内容优化,精准触达目标客户 传统的外贸网站往往依赖人工撰写产品描述,不仅效率低,且难以满足多语言市场的需求。如今,AI内容生成工具可自动优化产品文案,确保符合SEO标准,并适配不同地区的语言习惯。例如,AI可分析德国市场的搜索偏好,生成包含“TÜV认证”“工业级耐用”等关键词的高转化文案,使产品页面的搜索排名提升50%以上。 2. 智能数据分析,实时优化用户体验 许多外贸网站上线后缺乏持续优化,导致跳出率高、转化率低。AI分析工具可实时监测用户行为,如热图追踪、点击路径分析等,自动识别流失点并提供优化建议。例如,当系统检测到用户在结算页大量流失时,可建议简化支付流程或增加信任标识,从而降低30%的弃单率。 3. AI客服与询盘自动化,提升响应效率 海外客户往往期待24小时即时响应,而人工客服成本高昂。AI智能客服可自动处理80%的

你好